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Creative industries are worth 4.9 % of GDP

Creative industries are worth 4.9  % of GDP

The numbers to make culture become   a new model of growth for our country are  consistent.  It is t said by  the research promoted by Fondazione Symbola and Unioncamere, titled Italy: culture, economy and society.

According to the study the cultural and creative industries, with the addition of sales of historical and artistic heritage, visual arts and performing arts are worth 4.9% of GDP and 5.7% of employment in 2010.
With the exception of sales of historical and artistic heritage, in the period 2007-2010 all macro-sectors registered a substantial growth of value added and employment.
The exception is the   result of employment in the South:  a negative  fact , considering the amount of EU structural funds made available  to improve such performance, and misused.

In terms of percentage of value added at the provincial level, the geography of the areas with the highest cultural specialization largely follows that of manufacturing districts in transformation, with peaks of excellence in the Third Italy are  Arezzo, Pordenone, Vicenza, Pesaro, Pisa, Treviso, immediately followed by Milan, Rome and Florence.

To suggest an way  give the country a major impetus in cultural production   ‘was the manifesto of the culture propose by Sole 24 ore  , which  showed  path in various points to give the country a cultural production center.
The first   point provides an easy access to credit for businesses who want to make culture. The second is the creation of a national agency for the promotion of design, fashion, architecture and made in Italy.
On the third point, the creation of a strategy for the enhancement of cultural Italian brand, along the lines of what was done by the Louvre in Paris, which opened an office in Abu Dabhi with its brand.
Finally, a greater ability to integrate creative production in manufacturing quality.

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