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Creative europe: Union substains Media

Creative europe:  Union  substains Media

Last November the European Commission announced its plan aimed to promote cultural and creative sectors. The program in question has been called “Creative Europe”, and supports European cinema and the cultural and creative sectors, allowing them to contribute more to employment and growth.
The program itself will bring together existing programs Culture, Media and MEDIA Mundus. The Commission’s aim is to enable these sectors to undertake similar challenges such as market fragmentation arising from linguistic and cultural diversity, globalization and the move to digital, as well as serious difficulties accessing commercial loans.
With a proposed budget of 1.8 billion euros for the period 2014 to 2020, it will support tens of thousands of artists, cultural workers and cultural organizations in areas such as performing arts, fine arts, publishing, cinema , TV, music, interdisciplinary arts, cultural heritage and the video game industry by allowing them to operate throughout Europe, reaching new audiences and develop the skills needed in the digital age. By helping European cultural works to reach new audiences in other countries, the new program is designed to protect and promote cultural diversity and linguistic diversity.
Creative Europe will devote more than 900 million euros to support the film and audiovisual sector (Currently the field is covered by Media Program), and almost 500 million euros for the cultural sector. In addition, the European Commission plans to allocate additional funds for a new instrument of financial security in order to allow small operators to access to bank loans for a total of 1 billion euros, both in support of political cooperation and innovative strategies subject of new business models.
Creative Europe takes into account the challenges created by globalization, in particular impacts of digital technology, changing modes of production, distribution and use of cultural works, as well as sources of revenue and transform business models. These changes also mean opportunities for cultural and creative industries in Europe, and the program seeks to help them seize these opportunities so that they can benefit from digital switchover, and create a greater number of international careers and job opportunities.

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